About Cookies & Similar Technologies

 

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Effective Date: 09 July 2025

 

About Cookies & Similar Technologies

 

American Express Services Europe Ltd., American Express Payment Services Ltd and American Express Europe LLC) (“American Express”) (hereinafter “we”) is committed to providing you with full and transparent information about the use of cookies and similar technologies, such as pixels, web beacons and tags (together “cookies”), on our website and applications (including online services on our website, such as application forms) and in emails sent to you.

 

This Cookie Policy provides you with information on cookies used on this website and how you can make choices about them.

 

For more information on how we process your personal information, please refer to our Online Privacy Statement

 

Please note that our Cookie Policy does not apply to the privacy practices of third-party websites that may be linked to or accessed from this website, and that we are not responsible for such practices.

 

 

What is a cookie?

 

Cookies are small text files containing small amounts of information that are placed on your PC, mobile device or tablet whenever you visit a website. When you visit our website, we use cookies to collect information about your use of this website, such as information about the device or browser you use to access it, your operating system, your web browser, how you interact with our website, the website or application that led you to us, your general location and your device’s IP address. You may not be able to perform certain activities within our secure online services unless these cookies are present.

 

Certain cookies contain personal information. For example, if you click on “remember me” when logging in to a website or application, a cookie will store your username and preferences.

 

Cookies may remain on your device for different periods of time. Some cookies, called “session cookies”, are temporary and are automatically deleted when you close your browser or when your session ends. Other cookies, called “persistent cookies”, are stored on your device until you delete them or your browser deletes them when the cookie expires.

 

Different service providers may utilize the same cookies. While these cookies may appear to share the same name or attributes across providers, cookie consent and usage is managed independently. This means that although the purpose of these cookies may seem similar, your consent preferences are applied and managed separately by the cookie classification. Although you may see the same cookie name across providers, this does not imply shared data or unified consent between service providers unless explicitly stated in the cookie tables below.

 

Cookies we use and their characteristics

 

1. Essential Cookies

 

These types of cookies are essential for the security and proper performance of our website and/or the provision of a product or service you have requested. Dropping these cookies do not require your consent. Without these cookies, we will not be able to offer a functional website and provide you with the products or services you may request. Although you can configure your browser to block these cookies or to alert you, accordingly, disabling them may cause parts of our website to not work.

 

 

Provider
Description Cookie Name First / Third Party
Duration
American Express American Express uses these cookies to capture and store User Consent information, ensuring that cookies are placed according to consent choice.

ucm-id

ucm-userid

ucmvc

CookieConsent

First Party

365 days

365 days

180 days

180 days

American Express American Express uses this cookie to identify each unique visitor and maintain consistent user experiences. agent-id First Party 365 days
American Express American Express uses this cookie to identify and remember a user location and language to display appropriate content. axplocale First Party Session
American Express American Express uses this cookie to maintain an anonymous user session across pages. JSESSIONID First Party Session
American Express American Express uses these cookies to provide a consistent and location appropriate chat experience across pages, enabling users to chat with us and ask questions when accessing our website. These cookies drop after the user opens a chat.

chatlocale

webchatscreentype

webchatwindowstate

webchat_device_id

First Party

60 minutes

Session

Session

Session

American Express American Express uses this cookie to maintain session continuity when navigating between pages. ASPESSIONID* First Party Session
American Express American Express uses these cookies to maintain session continuity during a checkout process.

Cart

pendingCart

prevPage

First Party

Session

Session

Session

American Express American Express uses this cookie to help maintain session security and protect users against fraud. SaneID First Party Session
BioCatch BioCatch cookies help detect online fraud to help protect American Express from a wide range of cyber threats.

bmuid

cdContextId

cdSNum

First Party

Session

Session

Session

F5 F5 cookies are used for both essential load balancing and security functions. Load balancing helps us to adequately distribute traffic to ensure proper connectivity and functioning of our web experiences. Security functionality helps to ensure the integrity of traffic on our site and block any malicious actors.

BIGipServerorigin-gem1-443

BIGipServerorigin-gem2-443

TS01*

First Party

Session

Session

Session

Accertify Accertify (InBrowser) cookies are used for identifying and preventing fraud via browser identification.

_cc

_cc-x

_cid_cc

First Party

365 days

180 days

365 days

Akamai Akamai cookies are essential for our website to function safely. They support load balancing and bot management.

_abck

akaalb_

bm_sz

bm_mi

bm_sv

ak_bmsc

akaalb_global

akaalb_online

akaalb_www_*

Path

First Party

364 days

10 minutes

4 hours

2 hours

2 hours

2 hours

10 minutes

Session

Session/30 days

Session

Cloudflare

Cloudflare provides these cookies to assist in bot management and identify trusted web traffic.

You may see these cookies hosted by the loungebuddy.com domain. This is an American Express owned and operated property.

_cfuvid

__cfruid

__cf_bm

First Party

Session

Session

30 minutes

Switchfly Switchfly cookies are used to ensure the proper functioning of a user session on our Travel pages, including for security, session timing, and user identification.

RELEASE_VERSION

EZ_SESSION_TRACK

EZ_COBRAND

EZ_SESSION_EXPIRATION_WARNING

EZ_SESSION

First Party

Session

Session

24 hours

Session

Session

Imperva (Incapsula) Incapsula cookies are used to create a more secure site experience. They help detect website attacks and support bot traffic detection.

incap_ses_[x]_[x]

visid_incap_[xx]

First Party

Session

365 days

 

The following categories of cookies (Sections 2, 3, 4 and 5) will be blocked if you choose to decline cookies on our website (see the section “Changing cookie preferences on our website”).

 

 

2. Functional Cookies

 

These cookies remember you so that we can improve and personalise your visit to our website. Without these cookies, we cannot remember your previous settings or personalise your experience on our website. These cookies can also be used for credit risk management purposes.

 

 

Provider Description Cookie Name First / Third Party Duration
Live Person Live Person cookies are used to enable chat functionality – they allow users to chat with us and ask questions when accessing our website.

LPSessionID

LPSID-14106077

LPVID

LPVisitorID

SameSite

First Party

Session

Session

365 days

365 days

30 minutes

 

DCGone DCGone cookies help store and remember users' favorite properties during travel research and bookings. favGuidGold First Party 30 days
American Express American Express uses this cookie to ensure personalized offer consistency within a session. ieep First Party 30 minutes
American Express American Express uses this cookie to help render visual page elements during a session.

STUDIO_PLATFORM

 

_UK_BA-MCLP-IEEP

 

First Party 1 hour

 

 

3. Performance Cookies

 

We use these cookies to understand how you and other visitors use our website in order to assess its performance, optimise your digital experience and make improvements.

 

 

Provider Description Cookie Name First / Third Party Duration
Adobe

Adobe Analytics cookies are used on our site to collect information about website visitors. This information is gathered anonymously and includes data such as the number of visitors to a page and the previous pages they visited. Adobe uses this information to generate reports on website usage.

Examples of data stored in these analytical cookies are identifying a visitor as a unique user, storing click tracking events, scroll activity, identifying new user sessions, and determining which marketing channel a user came from.

AMCV_5C36123F5245AF470A490D45%40AdobeOrg

AMCVS_5C36123F5245AF470A490D45%40AdobeOrg

s_ecid

s_pers

s_sess

s_sq

s_cc

s_vi

s_visit

s_fid

s_tbm

s_cpc

s_ppv

s_tp

s_uvid

s_invisit

s_vnum

gpv_v41

om_ttc

s_cdfm

wc_ttc

First Party

395 days

Session

395 days

395 days

Session

Session

Session

395 days

395 days

395 days

30 min

30 min

Session

Session

395 days

30 min

395 days

Session

360 days

Session

360 days

 

Dynatrace Dynatrace cookies are used to monitor website performance, analyze website usage, and track user behavior trends.

dtCookie

dtLatC

dtPC

dtSa

rxVisitor

rxvt

First Party

Session

Session

Session

Session

Session

Session

Content Square Content Square cookies are used to understand how and why users are interacting in a certain way with our website. This allows us to improve our user experiences.

_cs_c

_cs_cvars

_cs_id

_cs_mk

_cs_s

First Party

395 days

Session

395 days

30 minutes

30 minutes

Qualtrics Qualtrics uses cookies to track website behavior for analytical purposes, including information about the pages a user has visited and navigation patterns, in order to optimize website performance. QSI_HistorySession First Party Session
Snowplow Snowplow uses cookies to track website behavior for analytical purposes, including information about the pages a user has visited and navigation patterns, in order to optimize website performance.

_sp_id.[XXXX]

_sp_ses.[XXXX]

 

Third Party

400 days

30 minutes

 

 

4. Marketing


We and our partners use marketing (also known as advertising cookies) to provide visitors with more relevant ads tailored to their interests. These cookies track your browsing on our website and other websites, collect information about your habits and preferences and are used to understand your interests better based on past or current browsing activities.

 

Marketing Cookies

Marketing cookies are used for the following purposes:
 

  • Advertising targeting and “retargeting”: These cookies help us to display ads that are relevant to you (including on third-party websites such as social media). This personalisation is based on your past browsing. For example, if you have visited specific product pages on our website, you may see ads for those products on other websites you visit.

  • Analysing advertising performance: We use cookies to assess the performance of our advertising campaigns and calculate our partners’ remuneration. This includes calculating the number of times an ad has been viewed or clicked on, and whether it has led to an action by the user, such as visiting a product page or applying for a card. Their aim is also to limit the frequency of dissemination (i.e. limit the number of times you see an ad).

  • Personalisation: Cookies help us personalise content or search results as well as advertising messages according to your specific interests and needs.

Third-party partners

 

We work with third-party suppliers and advertising partners, who may also place cookies on your device to provide you with personalised ads during your web browsing. These third-party cookies also collect information about your online activities and combine the data with other information they may have collected about you to display more targeted ads, in compliance with industry standards. These partners also give you the option to refuse targeted advertising.

 

Provider Description
Cookie Name
First / Third Party
Duration
LinkedIn LinkedIn cookies are used to track user activity, deliver targeted advertising and enable the use of embedded services.

AnalyticsSyncHistory

bcookie

bscookie

lang

li_gc

li_sugr

lidc

UserMatchHistory

Third Party

30 days

365 days

365 days

Session

180 days

1 day

30 days

90 days

Yahoo Yahoo cookies are used to track user activity and deliver targeted advertising. A3 Third Party 365 days
Xandr/Microsoft Advertising Xandr/Microsoft Advertising cookies are used to track user activity and deliver targeted advertising.

anj

uuid2

XANDR_PANID

Third Party

90 days

90 days

90 days

Exactag Exactag cookies are used to track user activity and deliver targeted advertising.

et_gk

et_uk

exactag_new_gk

exactag_new_uk

exactag_new_user

session_session

Third Party

180 days

180 days

90 days

180 days

180 days

Session

Amazon Amazon cookies are used to track user activity and deliver targeted advertising.

ad-id

ad-privacy

Third Party

273 days

400 days

Adobe

Adobe Analytics cookies are used on our site to collect information about website visitors. This information is gathered on an aggregate level and includes data such as the number of visitors to a page and the previous pages they visited.


With explicit marketing consent, Adobe Analytics data is used for marketing campaign measurement and optimization. This allows American Express to optimize marketing content to be more effective.


Adobe Analytics cookies are only placed on your browser if you have also provided consent for Performance Cookies. Your consent for each purpose is applied and managed separately.

AMCV_5C36123F5245AF470A490D45%40AdobeOrg

AMCVS_5C36123F5245AF470A490D45%40AdobeOrg

s_ecid

s_pers

s_sess

s_sq

s_cc

s_vi

s_visit

s_fid

s_tbm

s_cpc

s_ppv

s_tp

s_uvid

s_invisit

s_vnum

gpv_v41

om_ttc

s_cdfm

wc_ttc

First Party

395 days

Session

395 days

395 days

Session

Session

Session

395 days

395 days

395 days

30 min

30 min

Session

Session

395 days

30 min

395 days

Session

360 days

Session

360 days

Veepee ad (Adotmob) Adotmob cookies are used to track user activity and deliver targeted advertising.

pixel

uid

uuid

Third Party

180 days

180 days

180 days

ArkWright/DataArt Arkwight/DataArt uses this cookie to track user activity and deliver targeted advertising. pixel_user_key_[xx-xx] First Party 183 days
DoubleClick/Google DoubleClick cookies are used to track user activity and deliver targeted advertising.

ar_debug

IDE

receive-cookie-deprecation

test_cookie

Third Party

390 days

30 days

180 days

15-16 mins

Zeta Global (Rezync) Zeta Global (Rezync) cookies are used to track user activity and deliver targeted advertising.

sd-session-id

zync-uuid

Third Party

180 days

180 days

Rocketfuel Rocketfuel cookies are used to track user activity and deliver targeted advertising.

cmd

eud

euds

rud

ruds

Third Party

390 days

390 days

Session

390 days

Session

Tribal Fusion Tribal Fusion cookies are used to track user activity and deliver targeted advertising.

ANON_ID

ANON_ID_old

Third Party

90 days

90 days

Quantcast Quantcast cookies are used to track user activity and deliver targeted advertising.

d

mc

sp

__qca

qor

qoo

Third Party

90 days

396 days

396 days

396 days

396 days

396 days

Seedtag (KMTX) KMTX cookies are used to track user activity and deliver targeted advertising.

kmld

_km

Third Party

365 days

30 days

American Express

American Express uses this cookie to track user activity to measure and attribute marketing campaign effectiveness


We also use JSESSIONID and TS01* cookies for session management and load balancing for our marketing campaign platforms

.

gctrac

JSESSIONID

TS01*

First Party

365 days

Session

Session

American Express American Express uses these cookies to display recommendations from our Membership Rewards catalog

popularProducts

popularTravelProducts

First Party

24 hours

24 hours

Google AdSense Google AdSense cookies are used to track user activity and deliver targeted advertising.

_gcl_au

First Party 90 days

 

 

 

5. Social media cookies

 

These cookies are placed by third-party social media platforms to link up and integrate with our website. They can be installed through plug-ins or sharing buttons on the social media platform. We do not allow these third-party platforms to place these cookies on the career and job offer pages of our website.

 

 

Provider Description Cookie Name First / Third Party Duration
X (Twitter)

Twitter cookies are used to track user activity for targeting purposes such as personalized ads.

Twitter uses Cloudflare cookies (__cf_bm) for bot management for web traffic access to embedded content. These cookies are dropped from Twitter domains (t.co and twitter.com).

muc_ads

personalization_id

__cf_bm

Third Party

400 days

400 days

30 minutes

Pinterest Pinterest cookies enable users to share pictures via Pinterest / the “Pin It” button. Pinterest collects statistical information about usage of their service. _pinterest_ct_ua Third Party 365 days
Vimeo

Vimeo cookies are used to collect information about a user's interaction with embedded videos, such as video views and preferences. This helps us deliver video content and provide a seamless viewing experience.

Vimeo uses Cloudflare cookies (__cf_bm & _cfuvid) for bot management for web traffic access to embedded content. These cookies are dropped from the Vimeo domain (vimeo.com).

Vuid

__cf_bm

_cfuvid

 

Third Party

400 days

30 minutes

Session

YouTube YouTube cookies collect user data through videos embedded in websites, which are aggregated with profile data from other Google services to display targeted advertising.

YSC

VISITOR_PRIVACY_METADATA

VISITOR_INFO1_LIVE

_Secure-ROLLOUT_TOKEN

Third Party

Session

180 days

180 days

180 days

Changing cookie preferences

 

You can manage your cookie preferences through our website and/or change your browser settings at any time, as described below:

 

a) Through our website

 

You can choose to accept or decline our website’s functionality, performance and marketing/social media cookies in the banner that appears the first time you visit our website or by clicking on the menu bar to the left of this page “Set Cookie Preferences”.

 

Your choices will not delete any existing cookies already placed on your device by our website but will prevent further cookies from being placed.

 

If you wish to delete the cookies that are currently stored on your device, you cannot do this through our website. Instead, you must do this through your browser settings (see below).

 

The choices you make on our website will be stored and applied for six months from the date you make the choice or until you delete all existing cookies through your web browser settings (this will also delete the record of your choices). The next time you access our website after the expiry of the six-month period or if you delete your cookies through your browser settings, you will be prompted to provide your choice again.

 

b) Through your browser settings

 

If you prefer to restrict, block or delete cookies from https://www.americanexpress.com/en-gb/ or any other website, you can use your browser to do so. Each browser is different, and your browser’s “Help” function will show you how to proceed. Please note that if you choose to disable essential cookies, it will affect how our website works. For example, while you will still be able to view the public website, you will not be able to log in securely to check your transactions or make payments.

 

Use of other websites

 

When you use links to other websites that we provide to you, we recommend that you carefully read the privacy and cookie policies of those websites.

 

Please note that any choice about cookies that you may have provided on our website will not be applicable on non-American Express websites.

Cookie as part of emails

 

We use cookies to track whether emails we send to you are read or not and which links or URLs you clicked on within those emails. We use this information to determine the effectiveness of our communications and to help us better tailor the emails and online advertising that we may send you in the future.

 

You can disable cookie in emails by changing the settings of your device or email programme (generally, you can do this by disabling the automatic image loading function).

Contacting us

 

If you have questions about this Policy or the use of cookies, please contact our Data Protection Officer at: amexukdpo@aexp.com

 

You can also write to us at: American Express Services Europe Limited, 1 John Street, Brighton, BN88 1NH

 

Changes to our Cookie Policy

 

We reserve the right to change this Policy at any time. When we make such changes, we will update the effective date at the top of this page.